Privacy Policy

Your Privacy Matters

At Gray Line Miami, your trust means everything to us. This policy explains what information we collect, how we use it, and how you stay in control. We keep it simple - no legal jargon, just the facts.

1. Information We Collect

Information you provide

When you book a tour, create an account, or reach out to us, we collect your name, email address, phone number, hotel details, and payment information (processed securely by Stripe - we never see or store your card numbers). When you submit a contact form, we collect whatever you include in your message.

Information collected automatically

When you browse our website, we collect your IP address, browser type, device information, pages visited, referring URL, and browsing behavior through cookies and analytics tools (Google Analytics).

Information from booking platforms

If you book through a third-party platform (such as Costco Travel, Viator, GetYourGuide, or other travel agencies), we receive your booking details and contact information from those platforms to fulfill your reservation.

2. How We Use Your Information

• Process and confirm your tour bookings
• Send booking confirmations, updates, reminders, and vouchers
• Respond to your questions and provide guest care
• Improve our website, tours, and overall experience
• Send post-tour feedback requests
• Communicate promotional offers and deals (only with your consent)
• Comply with legal obligations and prevent fraud

3. SMS & Text Message Communications

By providing your phone number during the booking process, you consent to receive transactional SMS and text messages from Gray Line Miami. These messages may include:

• Booking confirmations and updates
• Tour reminders (24 hours and 2 hours before your scheduled experience)
• Operational updates such as schedule changes or pickup instructions

We do not send marketing or promotional text messages. Message and data rates may apply. Message frequency varies based on your bookings. Only US and Canadian phone numbers (+1) will receive SMS messages.

4. Email Communications

We send transactional emails related to your bookings from updates@graylinemiami.com - these include confirmations, reminders, receipts, and vouchers. You may also receive post-tour feedback requests. To unsubscribe from promotional emails, click the unsubscribe link in any email or contact us at hello@graylinemiami.com.

5. Data Sharing

We share your personal information only in the following circumstances:

• Tour operators and service providers: To fulfill your booking (e.g., bus companies, boat operators, activity providers)
• Payment processors: Stripe processes all payments securely on our behalf
• Communication services: Twilio handles SMS delivery on our behalf
• Analytics: Google Analytics helps us understand website usage patterns
• Legal requirements: When required by law, court order, or governmental authority

We never sell your personal information to third parties.

6. Cookies

We use cookies to improve your browsing experience, remember your language preference, maintain your session during booking, and analyze website traffic. You can manage your cookie preferences through your browser settings. Disabling cookies may affect some website functionality, such as language preferences and the booking process.

7. Your Rights

You have the right to access, correct, update, or request deletion of your personal data at any time. You may also opt out of promotional communications by clicking the "unsubscribe" link in any marketing email. To exercise any of these rights, contact us at care@graylinemiami.com.

8. Security

We take the security of your personal information seriously. Our website uses SSL encryption (HTTPS) to protect data transmitted between your browser and our servers. All payment processing is handled securely by Stripe, which is PCI DSS Level 1 compliant. We do not store credit card numbers on our servers. While no method of internet transmission is 100% secure, we implement commercially reasonable measures to protect your data.

9. Children's Privacy

We do not knowingly collect personal information from children under 13. Tour bookings must be made by adults (18+). If you believe we have inadvertently collected data from a child, please contact us immediately at care@graylinemiami.com.

10. Changes to This Policy

We may update this privacy policy from time to time. When we make changes, we'll update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

11. Contact Us

For questions about this privacy policy or your personal data: